Since 2022, Backstory Co has been engaged as Laguna’s marketing consultancy. Initially focused on a few projects, our partnership quickly expanded to a full digital transformation, including the rebuild of two distinct websites — Laguna Pools and PoolHouse. With a blend of stunning visual design, SEO-optimised content, and strategic brand development, we helped elevate Laguna’s market position. Backstory Co continue to manage all aspects of Laguna's marketing ensuring they remain a leader in the luxury pool construction market.

When Liana Chadwick was ready to launch ChadandWick, her own interior design brand, she turned to Backstory Co to bring her vision to life. Together, we developed a unique and quirky brand identity that perfectly reflected her creative and bold approach to design. From refining her logo and establishing a distinctive visual style, to crafting a multi-stage marketing rollout, we ensured every touchpoint communicated the brand’s vibrant personality. The project expanded to include a new website, social media templates and a capability statement - all of which captured ChadandWick’s confident, offbeat identity, positioning them to stand out in the competitive interior design market.

Carlisle Homes, HIA Australia's Most Professional Builder for 2023, has partnered with Backstory Co since 2021 for strategic marketing support. We collaborate closely with their internal team on initiatives ranging from market research and website development to customer testimonials and award submissions. In response to the growing popularity of knockdown rebuilds in inner-Melbourne, Carlisle engaged Backstory Co to relaunch their KDR strategy, leveraging over 15 years of industry experience to drive success.

As part of their mission to support educators, Monash sought to establish a new platform that would offer practical strategies and insights directly from experts and alumni. To bring this vision to life, they created “Let’s Talk Teaching” - a podcast aimed at addressing the real-world challenges faced by teachers in Australian classrooms. Backstory Co was engaged by one of our trusted, long-term partners, VIDPOD to produce and script this dynamic new series, offering a fresh and accessible resource for educators.

With three decades of experience in corporate AV solutions, ZacTek Solutions expanded beyond installations to offer full-service AV expertise. Recognising the need for a brand that reflected this growth, Backstory Co rebranded the company—developing a new logo, refreshed identity, and digital presence to position ZacTek as a leader in the AV industry.

For nearly seven years, I’ve partnered with Briner, Melbourne’s leading signage supplier, in delivering high-quality solutions. This trusted relationship led Briner to engage Backstory Co to help launch their new brand. Together, we developed a dynamic website that captures the essence of what makes Briner stand out in the industry.

KO Electrical, a trusted provider of electrical and dry fire services in Sydney, was looking to establish a digital presence for the very first time. Vetro were engaged to bring their brand online and showcase their expertise, and Backstory Co was brought in to develop the copy for both the website and a Capability Statement.

Mauro is a modern accounting firm that aim to redefine how clients perceive financial services. Their mission is to create supportive, judgement-free environments where financial advice is accessible and empowering. Vetro, a trusted partner, engaged Backstory Co to write website copy that would reflect Mauro’s tone of voice - professional yet approachable, educational yet fun, with a sprinkle of cheekiness to engage their audience.