Since 2022, Backstory Co has been engaged as Laguna’s marketing consultancy. Initially focused on a few projects, our partnership quickly expanded to a full digital transformation, including the rebuild of two distinct websites — Laguna Pools and PoolHouse. With a blend of stunning visual design, SEO-optimised content, and strategic brand development, we helped elevate Laguna’s market position. Backstory Co continue to manage all aspects of Laguna's marketing ensuring they remain a leader in the luxury pool construction market.

Carlisle Homes, HIA Australia's Most Professional Builder for 2023, has partnered with Backstory Co since 2021 for strategic marketing support. We collaborate closely with their internal team on initiatives ranging from market research and website development to customer testimonials and award submissions. In response to the growing popularity of knockdown rebuilds in inner-Melbourne, Carlisle engaged Backstory Co to relaunch their KDR strategy, leveraging over 15 years of industry experience to drive success.

With three decades of experience in corporate AV solutions, ZacTek Solutions expanded beyond installations to offer full-service AV expertise. Recognising the need for a brand that reflected this growth, Backstory Co rebranded the company—developing a new logo, refreshed identity, and digital presence to position ZacTek as a leader in the AV industry.