Here’s a glimpse into some of our standout projects and ongoing collaborations.

We partner with leading companies across a range of industries, helping businesses share their unique stories in ways that will have the biggest impact.

Discover more about the tailored services we offer.

Carlisle Homes: Redefining Knockdown Rebuild with strategic marketing and an innovative podcast.

Carlisle Homes, HIA Australia's Most Professional Builder for 2023, has partnered with Backstory Co since 2021 for strategic marketing support. We collaborate closely with their internal team on initiatives ranging from market research and website development to customer testimonials and award submissions. In response to the growing popularity of knockdown rebuilds in inner-Melbourne, Carlisle engaged Backstory Co to relaunch their KDR strategy, leveraging over 15 years of industry experience to drive success.

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Making First Impressions Count with Briner

For nearly seven years, I’ve partnered with Briner, Melbourne’s leading signage supplier, in delivering high-quality solutions. This trusted relationship led Briner to engage Backstory Co to help launch their new brand. Together, we developed a dynamic website that captures the essence of what makes Briner stand out in the industry.

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