Zactek’s journey from AV installations to full-service solutions.
The Backstory
After three decades of experience in corporate AV solutions, ZacTek Solutions was founded with a vision to offer comprehensive, cutting-edge AV services.
Initially focused on AV installations, the business quickly expanded its scope to include project scoping, concept development, material selection, integration, and project management, in addition to installation.
As the company's services evolved, founder and director Zac recognised the need for a brand identity that could capture this broader offering and position ZacTek Solutions as a leader in the AV industry. Building on the equity of their previous brand, ZacTek Installations, Backstory Co saw an opportunity to rebrand and elevate the business. Backstory Co then developed a new logo, refreshed brand identity, and a digital presence that would reflect the company’s full-service capabilities and drive future growth.
What We Did
Logo Design
Brand Development including apparel and digital identity
Domain registration and technical integrations including email set-up and hosting
Our Approach
Engaged by Zac to redefine his business identity, we began by designing a new logo that encapsulated the essence of Zactek.
The logomark - a deconstructed ‘Z’ forming an arrow pointing diagonally upward - symbolises the forward-thinking nature of the company and its focus on technology and innovation. The combination of navy blue and modern fonts reflects both the corporate AV space and the broader tech industry, drawing together Zac’s vision of delivering high-quality AV solutions to both small and large-scale projects.
As part of the brand overhaul, we also recommended rebranding from "Zactek Installations" to "Zactek Solutions" to more accurately capture the full spectrum of services ZacTek now offered including AV system design, consultation, integration, project management, and installation.
Once the logo and brand identity were finalised, we helped with the rollout of merchandise and apparel. From business cards and email signatures to branded hats and work attire, every touchpoint was carefully crafted to build a cohesive and professional brand image.
Additionally, we assisted with domain registration and established Microsoft and custom email setups, ensuring that Zactek was operational and fully integrated from day one.
Old 'ZacTek Installations' Logo
Results
The key deliverables of our partnership with ZacTek Solutions included:
A fully established and cohesive brand identity that was well-received in the market and recognised by customers that already knew of ‘ZacTek Installations’
Increased brand awareness and market impact
Significant growth in leads and bookings
In a short time, Zactek Solutions has seen significant success. Backstory Co continues to be their ongoing marketing partner, supporting the brand's growth. Next steps include developing a new website to showcase Zactek’s expanding offerings and extensive project portfolio.