What We Offer

Understanding the backstory is the most fundamental piece of the puzzle.

 

It all begins somewhere - with the backstory.

Maybe you want basic marketing or tech advice, copywriting, a holistic strategy, in-house support for a project or overflow work, assistance managing a project, or you’ve hit a roadblock and need help to overcome it.

We understand that every organisation, and situation is unique. This is why we will never apply a one-size-fits-all approach.

See below for our various engagement models and areas of expertise.

 

Engagement Models

We have various engagement models all designed with a distinct purpose in mind - to assist you and your business to thrive.

Our engagements typically take one of four forms:

  • Project Management
    Working with businesses or individuals on a project-by-project basis.

  • Marketing & Communications Consulting
    Working with businesses or individuals to provide marketing and communications consulting expertise.
    The scope of work is purely determined by your requirements - from simple operational tasks right through to an integrated marketing strategy.

  • Staff Augmentation
    Utilising our services on a temporary basis to fill a gap in a business team, assist with overflow work or deliver on a project(s).

  • Mentoring Support
    Providing support to staff within an organisation by up-skilling and nurturing leadership potential to improve performance.
    This includes assessing the current and desired behaviours of individuals and providing them with 1:1 coaching development.

Areas of Expertise

Marketing Communications Strategy.

  • Alignment with business objectives and targets

  • Branding and communications plan

  • Tactical and operational strategy

  • Paid, owned and earned channel recommendations

  • Timeline, budget, KPIs and resource allocation

Integrated Marketing Communications.

  • Public Relations - media releases, product placement

  • ATL/BTL Advertising

  • Point-of-sale, collateral and signage development including copywriting

  • Sales promotion and owned media

Project Management.

  • Project requirements, scoping and brief

  • Information collection and discovery from stakeholders

  • Project plan, timeline, KPIs and budget

  • Stakeholder engagement and change management

  • Communications plan & holistic go-to-market strategy

Branding & Creative Strategy.

  • Logo development and positioning in market

  • Brand promise, vision, mission, values and Unique Selling Proposition (USP)

  • Creation of assets to support your brand including photography and videography or other supporting media.

Digital & Social Strategy.

  • Website design, development and copywriting

  • SEO / SEM strategy

  • Analytics and customer journey mapping

  • Content strategy and social channel engagement

  • CRM and eDM development and management

Corporate Communications.

  • Internal communications & copywriting

  • Resource management and mentoring

  • Stakeholder engagement

  • Award submissions and documentation editing

Explore a collection of our past work

Our Approach.

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Discovery.

  • Detailed questionnaire and immersion session to understand your business, brand, brief and requirements.

  • Information collection with stakeholders & supplied documentation review.

  • Historical overview & analysis of customer experience across all touchpoints.

  • Workshop and site visit(s) scheduled (if required).

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Documentation.

  • Detailed project plan, strategic plan or proposed work with phased timeline created post-discovery phase.

  • Engagement documentation and timesheet record created.

  • Weekly WIP documentation against project plan and milestone delivery.

  • Meeting minutes recorded, documented and circulated (where relevant).

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Engagement.

  • Stakeholder liaison - for content, workshopping, communications, partnerships & project management.

  • Signoff and approval proceed discussed and agreed.

  • Liaison with business contact at agreed intervals/timeframes - WIPs and check-ins.

  • Communication updates for internal staff at agreed timeframes.

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Delivery.

  • Successful delivery of project / consulting / tasks. Measured against initial targets and objectives.

  • KPIs can include milestone delivery, quality of execution, budget and timeline.

  • Feedback opportunity and post-project analysis including stakeholder satisfaction.

  • Final report delivered and project closed off.

We look forward to working with you.