About Backstory Co.
After 14 years of marketing and communications experience in the corporate world, we understand that there are always projects and overflow work that staff can’t always get to. Key opportunities for improvement or creation of efficiencies are often missed because staff are too close to (and too busy with) the day-to-day operations.
With full visibility and involvement in analysing all customer journey touchpoints over the years, we know how important it is to have a strategic marketing approach to better understand customer expectations, and how crucial it is to optimise their experience - and more often than not, it is ignored.
We can help businesses around Australia tap into these opportunities, understand their backstory and provide marketing and communications expertise and end-to-end project development and delivery - all while engaging, empowering and up-skilling our clients so they can feel confident in taking their business and team to the next level.
Thus, the birth of Backstory Co.
Own your backstory. Make it even better.
Our Experience.
Marketing experience:
Integrated marketing and communications strategy and execution.
Creative development and brand positioning strategy.
Digital marketing including content planning, search engine optimisation (SEO) and analytics.
Campaign strategy, tactical planning and execution.
Public relations, events and corporate communications.
Philanthropy strategy and donor engagement.
Business-wide experience:
Agile project management and delivery.
Change management and opportunity analysis.
Staff engagement and mentoring.
IT system / integration opportunities and software integration.
Elana Panayiotou -
Founder & Director
Hello! Thanks for taking the time to find out a little bit more about Backstory Co.
After 14 years of working in marketing, communications and project management in the corporate world - I am so thrilled to be able to share my experience with you! Exploring new ideas and looking for new opportunities for change and business efficiencies is what motivates me in the business world.
My extensive background across a vast number of industries including construction, media, government and retail means branding, communications and the customer journey is always at the forefront of all planning.
Deep-diving into the detail with you is my preferred approach - so that together we can strive for the best possible outcomes for your business - no matter what the size.
Having grown up in a family-run small business, I know how important it is for business owners to feel educated and part of the marketing process - and who better to provide the backstory than the person who has lived through it all?
Personally, you’ll find me happiest listening to music in the sun, accompanied by my partner, toddler, baby and three stepsons!
I’d love to learn more about you and your business - please feel free to get in touch!
For a full list of my experience please click here: linkedin
Ben Norman -
Head of Technology
Ben is our master of all things technology and IT.
With over 22 years of IT experience across construction, pharmaceuticals, finance, and retail, Ben adds a unique technical layer to our offering.
Ben manages the nitty-gritty when it comes to domains, website hosting and transfers, licensing, subscriptions, and cloud-based software to allow your business to run as efficiently as possible and focus on what it does best.
Having an IT professional in our team means we’re not clouding our workflow with areas of focus that we’re not proficient in - so we can keep working on the exciting stuff!
Having also grown up in a family-run small business, he understands time and budget constraints and the need for solutions to be easily managed.
Personally, he loves getting active outdoors - preferably by the beach.
More info: linkedin