Making First Impressions Count with Briner
Brand rollout, website transformation and SEO success
The Backstory
I’ve had the privilege of partnering with Briner, Melbourne’s leading signage supplier, for nearly seven years.
Our relationship, built on trust and shared expectations for quality solutions, led Briner to approach Backstory Co to help launch their new brand. Together, we developed a dynamic new website to showcase the very essence of what makes Briner stand out.
What We Did
Strategy
Website Design
Copywriting
Creative Direction
Video Production
Art Direction
Communications
SEO
Our Approach
We collaborated closely with Briner to dive deep into their brand values, identity, and target audience. Our goal was to create a new website that not only aligned with their vision but also improved SEO with compelling, keyword-driven copy. A seamless transition from their old site was required to ensure their search rankings remained intact.
The Results?
Clearly defined go-to market strategy for the new branding.
41-page website with over 14,500 words of engaging SEO-optimised copy.
Over 20 brand videos created for launch to use across all marketing channels and across the new website.
Significant improvements in organic traffic, keyword rankings,and overall user engagement, while maintaining their existing search engine presence.
After the new website launch, Briner saw no loss in their existing Search Engine Result Page (SERP) rankings and achieved notable SEO growth, including a significant boost in ranked keywords and organic traffic. High-value keywords like “real estate signs,” “commercial signage,” and “hoarding signs” saw substantial improvements. Within two months, organic traffic increased by 15%, keyword rankings jumped by 87 positions, and overall website traffic grew by 13%, with a 20% rise in new visitors. Session duration also improved by 8% as users engaged with the new content.
Kind words
“Elana was an absolute pleasure to work with for a recent rebrand I was helping to complete. Everything was done in a timely manner and to an unbelievable standard. Nothing was too much trouble, and I couldn't recommend her and the Backstory team more highly!”
Angelo Soldatos
Business Development and Commercial Operations Manager, Briner