Crafting the fun, quirky and unique brand identity, communications and website for ChadandWick.
The Backstory
ChadandWick is a visionary commercial interior design studio, led by founder Liana Chadwick.
With over a decade of experience, Liana combines her expertise as director and curator to lead a talented team of women who are redefining the industry and smashing the glass ceiling with every project. Together, they bring a fresh approach to commercial interiors, creating memorable, one-of-a-kind spaces.
Liana and I had established a strong working relationship 10 years ago during a previous office refurbishment project, where we had worked closely together. So, when she decided to launch her own brand, ChadandWick, she turned to Backstory Co for support.
What We Did
Brand and Logo Development
Visual Language
Art Direction / Headshot & Team Photography
Capability Statement
Copywriting
Social Media
Website Design & Development
Communications
SEO
Ongoing Marketing consulting for ChadandWick including project photography
Our Approach
When Liana initially approached Backstory Co, she had already engaged a separate web developer and copywriter, but sought our expertise to refine her logo, create a cohesive visual identity and define her brand positioning.
Within a few months, the other agency she’d hired fell through, leaving her in a challenging situation. She reached out to Backstory once again, asking if we could step in - and of course, we did. Staying true to Backstory’s agile approach, we devised a staged rollout plan to ensure ChadandWick could enter the market as soon as possible, even before all marketing touchpoints were fully developed.
In just six weeks, we had refined and finalised the logo, established a distinct visual identity, completed a team and project photoshoot, created Instagram templates, launched their social media channels, published a website splash page, developed and finalised a 40pp capability statement, and written all of their website copy. Today, the website is fully launched, and we continue to photograph all of ChadandWick's projects as they are completed. Despite tight deadlines, our ongoing communication with Liana kept the project on track and moving at pace.
As ChadandWick’s marketing partner, Backstory Co will continue to ensure that the bold brand personality remains distinct and unique in an industry of sameness.
Results
ChadandWick is a brand that felt truly special. Every element - from the colours to the branding to the unique website layouts - were thoughtfully and carefully created, showcasing Liana’s undeniable flair for design. The playful copywriting and quirky headshot photography perfectly reflected the personality of both the ChadandWick team and brand.
What we achieved:
Clearly defined and efficient go-to market strategy for the new business and brand, due to tight timeframes.
A strong brand presence launched across all marketing communication channels.
Epic photography and capability statement.
A newly launched SEO optimised website that serves as a vibrant and dynamic virtual storefront, embodying the essence of ChadandWick.
We are ChadandWick’s ongoing Marketing partner.
Project Photography
Photography Partner: Grace Petrou
Kind Words
“I’ve known Elana for over ten years from our previous roles, and we connected instantly. When the opportunity arose, I reached out for help with my business. With Backstory, you know you’re in capable hands; they handle all of ChadandWick’s marketing, providing a comprehensive and ever-evolving experience.
Elana and her team consistently demonstrate professionalism, and her commitment to perfecting our brand is truly inspiring. She is passionate, approachable, and outstanding at what she does. Her ongoing need to ensure we are reflected in the way we intend for ChadandWick, combined with her extensive marketing knowledge, instills confidence that you are in good hands.”
Liana Chadwick
Founder and Director, ChadandWick