Strategy built from your backstory.
Strategy built from your backstory.
Your brand didn’t start today.
It has history, decisions, ambition - a backstory.
At Backstory Co, we turn that into strategy.
From one-off projects to full outsourced marketing support, we embed ourselves into your business and help you communicate with clarity and confidence. Strategy, storytelling, digital, content - delivered with passion and built to move your business forward.
bc. backstory shapes the strategy.
Strategy, structured simply.
That is our difference.
We don’t deliver off-the-shelf marketing. We design considered, fit-for-purpose solutions shaped by your business goals, capacity and stage of growth.
With experience across every marketing touchpoint - from positioning and messaging to digital, content and campaign execution - we create integrated strategies that work as a cohesive whole, not in silos.
bc. experience matters.
Designed around you.
Based in Melbourne and working across Australia, we offer flexible consulting models shaped by your stage, structure and ambition - not a fixed formula.
We can embed as your external marketing team or work alongside your existing one, bringing strategic and executional strength where it’s needed most.
Project-based or ongoing, we lead the process end-to-end - coordinating our trusted network of creative and marketing specialists so you have one clear point of contact and one aligned direction.
Videographer. Stylist. Full go-to-market strategy.
Every moving part managed. Every detail considered.
bc. clarity creates momentum.
Our Process.
Before the strategy, there’s the story.
Before the launch, there’s the plan.
We sit in the space between - unpacking the why, defining the direction and setting the work in motion.
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Starting something new? Business? Brand? Idea? We always start with one question: why?
We take the time to understand the detail, challenge the thinking and shape the strategic plan that gives your idea the strongest possible start.
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Once we uncover the backstory, we translate it into a strategic launch plan designed to create momentum.
From branding and campaign development through to photography, video, website builds and digital strategy, we shape the full marketing ecosystem - not just individual pieces - and execute with detail.
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We bring together leading creative and marketing specialists - and manage the entire process on your behalf.
As your single point of contact, we oversee briefing, quoting, timelines and exceptional delivery, ensuring every moving part aligns to the strategy.
One conversation.
One direction.
One team.
Our Work.
With deep experience across the full marketing ecosystem, we prioritise the customer experience at every touchpoint.
From brand development and integrated strategy to sharp copywriting and art direction that brings your brand to life - every element is considered. We move seamlessly between website builds, SEO and analytics, campaign strategy, on-site project management, video production and photography.
We also lead corporate communications, PR and events, agile project delivery and targeted research - ensuring strategy and execution remain aligned from start to finish.
Explore our projects below and see how clarity becomes momentum.
bc. impact is intentional
What our clients have to say.
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"Super efficient and great to deal with."
“Backstory Co have been super efficient and great to deal with in our latest project together. Elana is great at what she does and we valued the work that was delivered to us very highly. Highly recommended!”
— Julian Mauro, Mauro
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"A professional team that delivers on their promises."
“With Backstory, you know you’re in capable hands. Elana and her team consistently demonstrate professionalism, and her commitment to perfecting our brand is truly inspiring and instills confidence that you are in good hands.”
— Liana Chadwick, Chad & Wick -
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"Absolutely incredible at what they do!"
“Elana and her team are absolutely incredible at what they do. They have been a delight to work with, communication is easy and prompt, and their skill set surpasses any other agency I’ve come across and worked with in the past - couldn’t recommend them highly enough!”
— Grace Petrou Photography -
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"An absolute pleasure"
“Working with Elana for the past few years has been an absolute pleasure. She took the time to thoroughly engage with me to understand how I spoke and worked. Every time, she delivers spot-on copy. Her presence during recordings ensures we deliver a clear and focused message with each episode. She puts me, and the guests at ease with her supportive suggestions. Her communication is always prompt, her approach warm and enthusiastic, and the entire process is enjoyable. I wouldn’t hesitate to recommend her for future projects!”
— Rebecca Cooper, Monash University
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Always tailored to what businesses need to grow and thrive.
“Elana is experienced, friendly, talented, and fully dedicated to the brands she works with. Her passion and knowledge across marketing really comes through from the first conversation.
We’ve collaborated with Elana on a few projects now and would recommend her to any business wanting to improve their marketing with a strategy-first approach. I love that nothing feels cookie-cutter. It’s always tailored to what the business needs to grow and thrive.”
— Marta, Superfluid -
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"Everything was done to an unbelievable standard."
“Elana was an absolute pleasure to work with for a recent rebrand I was helping to complete. Everything was done in a timely manner and to an unbelievable standard. Nothing was too much trouble and I couldn't recommend her and the Backstory team more highly!”
— Briner Signs
Your backstory starts here.
If you're interested in working with us, complete the form with a few details about your project. We'll review your message and get back to you within 48 hours.
