When Liana Chadwick was ready to launch ChadandWick, her own interior design brand, she turned to Backstory Co to bring her vision to life. Together, we developed a unique and quirky brand identity that perfectly reflected her creative and bold approach to design. From refining her logo and establishing a distinctive visual style, to crafting a multi-stage marketing rollout, we ensured every touchpoint communicated the brand’s vibrant personality. The project expanded to include a new website, social media templates and a capability statement - all of which captured ChadandWick’s confident, offbeat identity, positioning them to stand out in the competitive interior design market.

Carlisle Homes, HIA Australia's Most Professional Builder for 2023, has partnered with Backstory Co since 2021 for strategic marketing support. We collaborate closely with their internal team on initiatives ranging from market research and website development to customer testimonials and award submissions. In response to the growing popularity of knockdown rebuilds in inner-Melbourne, Carlisle engaged Backstory Co to relaunch their KDR strategy, leveraging over 15 years of industry experience to drive success.

With three decades of experience in corporate AV solutions, ZacTek Solutions expanded beyond installations to offer full-service AV expertise. Recognising the need for a brand that reflected this growth, Backstory Co rebranded the company—developing a new logo, refreshed identity, and digital presence to position ZacTek as a leader in the AV industry.

For nearly seven years, I’ve partnered with Briner, Melbourne’s leading signage supplier, in delivering high-quality solutions. This trusted relationship led Briner to engage Backstory Co to help launch their new brand. Together, we developed a dynamic website that captures the essence of what makes Briner stand out in the industry.