Privacy policy.
This Privacy Policy (the ‘Policy’) sets out how Backstory Co
(ABN: 44145086515), operated by Elana Panayiotou, protects the privacy of your personal information.
Backstory Co respects your right to privacy and is committed to safeguarding the privacy of our customers and website visitors. We adhere to the Australian Privacy Principles contained in the Privacy Act 1988 (Cth). This policy sets out how we collect and treat your personal information. ‘’Personal information" is information we hold which is identifiable as being about you.
1. Collection of personal information
1.1. Backstory Co will, from time to time, receive and store personal information provided to us directly or given to us in other forms. Backstory Co collects information from you in a number of ways, including when an individual:
Contacts Backstory Co via the website, telephone, email, sms or mail.
Visits or uses the Backstory Co website or social media channels and allows information to be shared with us
Makes payment of an invoice
Uses Backstory Co services
Provides us with personal information at any other time.
1.2. You may provide basic information such as your name, phone number, address and email address to enable us to send information, provide updates and process your product or service order. We may collect additional information at other times, including but not limited to, when you provide feedback, when you provide information about your personal or business affairs, change your content or email preference, respond to surveys and/or promotions, provide financial or credit card information, or communicate with our customer support.
1.3. Additionally, we may also collect any other information you provide while interacting with us.
2. How we collect your personal information
Backstory Co collects personal information from you in a variety of ways, including when you interact with us electronically or in person, when you access our website and when we provide our services to you. We may receive personal information from third parties. If we do, we will protect it as set out in this Privacy Policy.
3. Use of your personal information
3.1. Backstory Co may use personal information collected from you to:
Provide you with our services
Provide information or updates in relation to our services.
Make you aware of new and additional products, services and opportunities available to you.
Improve our products and services and better understand your needs.
Process any enquiries you may have about our services or eents
Respond to your feedback or complaints
Contact you for essential communications such as payment and accounts information
3.2. Backstory Co may contact you by a variety of measures including, but not limited to telephone, email, SMS or mail.
4. Disclosure of your personal information
4.1. We may disclose your personal information to any of our employees, officers, insurers, professional advisers, agents, suppliers or subcontractors insofar as reasonably necessary for the purposes set out in this Policy. Personal information is only supplied to a third party when it is required for the delivery of our services.
4.2. We may from time to time need to disclose personal information to comply with a legal requirement, such as a law, regulation, court order, subpoena, warrant, in the course of a legal proceeding or in response to a law enforcement agency request.
4.3. We may also use your personal information to protect the copyright, trademarks, legal rights, property or safety of Backstory Co, its Website, its customers or third parties.
4.4. Information that we collect may from time to time be stored, processed in or transferred between parties located in countries outside of Australia.
4.5. If there is a change of control in our business or a sale or transfer of business assets, we reserve the right to transfer to the extent permissible at law our user databases, together with any personal information and non-personal information contained in those databases. This information may be disclosed to a potential purchaser under an agreement to maintain confidentiality. We would seek to only disclose information in good faith and where required by any of the above circumstances.
4.6. By providing us with personal information, you consent to the terms of this Privacy Policy and the types of disclosure covered by this Policy. Where we disclose your personal information to third parties, we will request that the third party follow this Policy regarding handling your personal information.
5. Security of your personal information
5.1. Backstory Co is committed to ensuring that the information you provide to us is secure. In order to prevent unauthorised access or disclosure, we have put in place suitable physical, electronic and managerial procedures to safeguard and secure information and protect it from misuse, interference, loss and unauthorised access, modification and disclosure.
5.2. The transmission and exchange of information is carried out at your own risk. We cannot guarantee the security of any information that you transmit to us or receive from us. Although we take measures to safeguard against unauthorised disclosures of information, we cannot assure you that personal information that we collect will not be disclosed in a manner that is inconsistent with this Privacy Policy.
6. Access to your personal information
6.1. You may request details of personal information that we hold about you in accordance with the provisions of the Privacy Act 1988 (Cth). A small administrative fee may be payable for the provision of information. If you would like a copy of the information, which we hold about you or believe that any information we hold on you is inaccurate, out of date, incomplete, irrelevant or misleading, please email us at
6.2. We reserve the right to refuse to provide you with information that we hold about you, in certain circumstances set out in the Privacy Act.
7. Complaints about privacy
7.1. If you have any complaints about our privacy practices, please feel free to send details of your complaints to Backstory Co by email elana@backstoryco.com.au or on the contact us form on our Website. We take complaints very seriously and will respond shortly after receiving written notice of your complaint.
8. Changes to Privacy Policy
8.1. Please be aware that we may change this Privacy Policy in the future. This is our current privacy policy outlining our personal information management practices. If we make changes to our privacy policy, we will post changes to this privacy policy and other places we deem appropriate We reserve the right to modify, remove or vary this policy at any time, so please review it frequently or at your discretion.
9. Website
9.1. When you visit our website www.backstoryco.com.au we may collect certain information such as browser type, operating system, website visited immediately before coming to our site, etc. This information is used in an aggregated manner to analyse how people use our site, such that we can improve our service.
9.2. Third-party sites. Our site may from time to time have links to other websites not owned or controlled by us. These links are meant for your convenience only. Links to third party websites do not constitute sponsorship or endorsement or approval of these websites. Please be aware that Backstory Co is not responsible for the privacy practises of other such websites. We encourage our users to be aware, when they leave our website, to read the privacy statements of each and every website that collects personal identifiable information.
10. Cookies.
10.1 We may from time to time use cookies on our website. Cookies, more formally known as a HTTP cookie, Internet cookie or browser cookie, are very small files which a website uses to identify you when you come back to the site and to store details about your use of the site – which means you don’t have to re-enter the same information every time you visited a frequented site for example.
10.2 Are cookies safe? As cookie data doesn’t change when it goes back and forth you’re your computer, cookies are not malicious programs that access or damage your computer. Most web browsers automatically accept cookies but you can choose to reject cookies by changing your browser settings. However, this may prevent you from using our website for its full intended purpose.
10.2 We use cookies for various reasons – but it’s mainly to provide you, our customers with a better website experience. Cookies usually fall into one of these six categories:
Technical cookies: These cookies are essential for you to browse the website and use its features.
Preference cookies: We use these cookies to remember your preferences or choices you’ve made in the past.
Security cookies: We use these cookies to identify and prevent security risks.
Performance and analytics cookies: These cookies allow us to collect information about how our customers use our website. They help us understand what pages of features are most popular so we can continue improving your experience.
Marketing cookies: We and our carefully chosen advertising partners use marketing cookies to deliver ads that are more relevant and meaningful to our website visitors and to analyse the effectiveness of our marketing campaigns.
11. Contact
If you have any questions or concerns about how we handle your personal information, please contact us by:
Phone: 0419 364 155, or
By submitting a form on the Contact Us page of our website.
Last updated: 7 October, 2021